What is Home Staging?

To make that real impact on the market, having a professional property photographer isn’t always enough, you need to take it one step further. Have you ever heard of home staging? Glance through the latest interior design magazines and you will find a plethora of amazing images oozing with style in the latest trends of the season. These scenes are set, they are staged to give the reader a sense and feeling to draw them into buying a particular product. These same staging or house dressing techniques can be applied to your own home.

By staging your interior living and exterior garden spaces with a number of well-placed props and items of furniture you can help attract the right people to your home. Look at your home with an objective eye. Work through the house room by room and imagine your house is that magazine. What furniture would you move to highlight the main features? Perhaps you need to move your sofa to accentuate your fireplace. Is there too much, too little in there? Does it need a splash of colour? Does the room have personality? Is it missing something? How would someone else imagine themselves living there?

The purpose of home staging isn’t to carry out home improvements, it is simply to dress a home for sale. Home staging or lifestyle photographs are important as they give your viewers that sense and feeling of what it is to live in your home. It gives a hint, a taster of what their next chapter may bring, a sense of how they will feel when they live there. You may not be Lawrence Llewelyn Bowen or Linda Barker but you don’t need to be an Interior Designer to improve the look of your home. There are plenty of valuable suggestions out there to help you if you know where to look. Our favourite is searching online home styling ideas on Pinterest or google images. If you aren’t tech savvy, furniture adverts are a good thing to look at the styled room sets for inspiration as are show home or furniture stores and not forgetting of course good old interior design magazines. If you are struggling for ideas or simply just do not have enough time to think, you could always commission a home stager.

Getting a home stager onboard can be costly as you will have to consider paying for both their time and the cost of the furniture and accessories from their suggested shopping list. Home staging accessories often include new white bedding, new plump pillows and cushions, vases of flowers, artwork, rungs and lamps or any other items that will complete a particular style.

A staged home could be a very worthwhile investment possibly adding thousands of pounds to its value. Styling your home to perfection especially for your photography day will result in beautiful property photographs to reflect the highest property value you are striving to achieve.

At Newton & Co, we offer home staging to our clients to help them achieve the best possible marketing they can. If you’d like to chat about what you need to do before you put your home on the market, we can help. Just drop us a line at [email protected] or pick up the phone to us on 01204 329975,

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Sam & Laura Newton

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