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“Give your home the ‘wow’ factor!”
We’ve all heard this advice from property experts, but what does it mean? And how do you do it? Most importantly, is it worth the time and effort it may cost you?
All good questions, and the answers will be revealed in this article – so let’s dive in…
“What’s a ‘wow’ factor anyway?”
It’s that elusive magic ingredient that turns a home from standard to exceptional; from forgettable to unforgettable; from ‘meh’ to ‘wow!!’
“Ok I get that, but how do I create it in my home?”
Sometimes it’s as simple as adding a lifestyle touch to your kitchen, with a beautiful cake on a pretty stand, surrounded by fruit. Something like this:
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2021 was a tremendous year for home price growth in the UK – the strongest since the mid-2000s – with many areas and types of home seeing values increase by double-figure percentages. This means a house bought for £500,000 only two years ago could be worth up to £600,000 today!
The huge imbalance between supply and demand, with many more buyers than homes available, has been the key driver behind these extraordinary increases. If you own a unique home and you’re thinking of selling, you have a rare opportunity to sell your home for far more than its ‘logical’ value.
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The new year encourages many of us to make positive changes in our lives. A popular choice is pledging to do more exercise, while some people might decide to learn a new skill. But if you were one of the many sellers who put their home on the market last year and you haven’t yet found a buyer, this new year you’re probably resolving to get that sale!
As estate agents, we find that pretty much every new year brings with it not only a flood of requests from homeowners for valuations, but also a steady stream of enquiries about homes for sale. That means as we make our way through winter towards the spring, the market is usually buzzing.
So, how can you best take advantage of this activity and make sure your home attracts and secures the perfect buyer?
Here’s our round up of five positive steps you can take right now to revamp your marketing strategy and ensure this is the year you move on and make a fresh start in a new home.
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Selling a home might not be an exact science, but there are a number of factors that will make a huge difference to how successful your sale will be.
Our experience has shown us that homes that sell quickly and for a good price tend to have certain key things in common, so we’ve developed a checklist that we can use to analyse the saleability of any home. We rate various elements of your marketing approach across five categories, awarding up to a maximum of five points for each element to give your home an overall ‘Saleability Score’.
Using our scorecard, you’ll be able to see for yourself where there may be room for improvement in your marketing. Once you’ve identified which areas aren’t as strong as they could be, you can discuss those points with your agent and work together to turn things around so that your home makes the right impact on buyers.